'Should I start a crowd fund?' -- Top 7 signs it's time to crowdfund!

The signs are there. Your mission wakes you in the middle of the night. It's on your vision board. It's scribbled in volumes of notepads. It's the light of your soul, and you simply can't stop talking about it!

Malena crowd funding

Well, strain your brain no further and let me assure you. It’s time to launch your crowd fund!  As a dance entrepreneur who has effectively raised $17K+ online for various projects, I can tell you, the experience is priceless. Even if you don't reach your funding goal, you will test your idea and bolster your capacity to raise funds in the future.

Don’t talk yourself out of it. Decide now to believe in the power of crowdfunding. And when doubt strikes, review these top signs to know when the stars have truly aligned for you to crowdfund. 

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Celebrating a year of reaching thousands!!

There comes a point where a truly driven business woman becomes synonymous with her business… her daily actions become inseparable from her vision for her business, and every second becomes a miracle of impacting the world in a big way!


2015 was a year of incredible achievement! In February, I joined the renowned touring troupe Cirque Zuma Zuma as a principal dancer and choreographer. In the spring and fall of 2015, I successfully performed in more than 150 shows with the cirqus, blowing the minds of hundreds and thousands of people at elite theaters and universities in nearly every state in America. Working with the circus, I had the marvelous joy of doing a 5-week run at Silver Dollar City in Branson, Missouri, where we lit up the hearts of thousands daily in the theme park’s most attended show in its long history of entertainment. Touring with the circus pushed me like never before. Maintaining the stamina and spiritual fortitude to be on the road constantly was extremely difficult, but dance and the redemptive power of art proved a great salve in what was nothing short of the most grueling work assignments I’ve ever taken on. Dancing at this level has shown me the great future of African entertainment and importance of creating programs and performances that invigorate humanity and inspire healing! Addlife’s mission of activating communities, provoking a success mindset, and connecting people to their highest calling has been emboldened even more this year.

My year with the circus brilliantly culminated with Addlife! producing its own circus showcase in Las Vegas for the holidays at the West Las Vegas Library Theater for 600+ people in the Las Vegas area.  

Perhaps the most amazing experience was teaching non-stop this past summer in New York at the Dwana Smallwood Performing Arts Center. As their resident African dance instructor and choreographer, I effectively taught more than 150 New York students Afro fusion, West African, Caribbean, Gumboot, Zulu and dynamic stretch, all with my firebrand style which turned some students into powerhouse performers. To work for Dwana Smallwood was a huge honor. Opened directly by the former Ailey Star and Oprah Winfrey, the Center hired me at its inception, allowing me to be an integral part of its development and programming. 

Business wise, Addlife has taken on new form, to be able to reach the demand for African entertainment in an even bigger and powerful way. In November, I officially launched our new site – Addlifeworld.com. With that, I launched the expanded production, booking & talent buying wing of the business. The timing couldn’t be more perfect … as the demand for this work surges. I’ve invited key team members and several major partners to expand the reach of Addlife! The company was also able to operationalize its new company formed with Grandmaster Bolokada Conde – Africa United.  In May, Bolokada and I launched Africa United’s first ever Djembe X mega conference, one of the biggest drumming conventions in the world. This winter,  we launched Africa United’s new website and are poised to secure several  bookings for the pioneering group in 2016.

A super busy year, 2015 revealed the importance of hard work, pushing your dreams to the max, and doing the seemingly impossible every day! Now, ahead of 2016, I want to share a heartfelt gratitude for all of the wonderful people I’ve had the pleasure of meeting and working with. For my family and friends for putting up with my constant traveling, and for my spiritual source, the mighty GOD for filling me with a supernatural sense of energy and divine call.

The year ahead will bear so many fruits, I feel blessed and excited to share them with you!!



Addlife! World presents: Bongo Love in blowout #CaliLove Tour!

Inviting California to "Feel the Rhythm" in new, spectacular showcase!!

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This December 2015, Addlife! is partnered with the rising-star Afrocoustic band --  Bongo Love from Zimbabwe -- featured on CNN and captivating audiences across the U.S. We're launching our official #CaliLove tour with 4 confirmed dates!! 

Rising-star Afrocoustic band Bongo Love from Zimbabwe and I, boldly invite people to “feel the rhythm” on their #CaliLove Tour guaranteed to put fans in a frenzy!  

This December 8, Bongo Love debuts in Santa Cruz at Moe’s Alley. Their new showcase is all about passion and love.  And for the first time ever, the 5-member band will be joined by Ivorian and Nigerian master percussionists and dancers in a rare, spectacular Southern-meets-West Africa experience.

Malena Amusa, founder of Addlife!, will be performing in concert with the band, original dance solos, and choreographic fireworks to ring in the holidays with sheer energetic power!

Ivorian all-stars Eric "Bli Bli" Gore, Papa, & Adama & Abdoule Kone, will add their explosive sounds of the Gold Coast!

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Act like an entrepreneur, think like a journalist

Five years ago, I retired from a career in journalism, and dove into starting a business – a premier dance company in St. Louis. The shift from reporter to entrepreneur immediately surprised me.  Why? Because I quickly found that the same skills required to write for top newspapers were the same skills needed to ignite my business. It was journalism, not business-as-usual, that turned my no-name dance firm into a high-buzz, go-to agency, entertaining millions.

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Addlife! is worldwide

Addlife! World is worldwide, and making a bigger and bigger difference every day! Starting this fall, we are kicking off several tours and programs nationally and globally, in the U.S. and Africa. We are bringing live performances to elite venues, cultural bashes to universities, musical masterworks to companies, mega classes to studios, and study intensives left and right. Addlife! goes everywhere and we are happy to bring you full-blast excellent performances and entertainment that rivets your soul, and creates a great awakening in cities and communities everywhere. To get started working with Addlife!, reach the founder Malena Amusa today!

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: (314) 458 - 4282